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ECENTA America | Winter Newsletter 2016

Read in this issue: news about SAP Revenue Cloud as well as our latest customer that just went live with Hybris Commerce. Also, we have some great news from XYZ...








Here at ECENTA, we’re slowly getting ready to prepare for the Holiday season. It’s been a very busy and successful year for us, and we would like to thank all our customers, partners, colleagues and friends of ECENTA for their continued support and trust! It’s been a phenomenal year 2016 and we’re even more excited about the upcoming year 2017!


This issue will be the last one in 2016 and we would like to take the chance to give back. As part of our tradition to support local charities in the DFW area, this year our donation will go to Kindred: a nation-wide organization with a local footprint in Dallas, TX offers hospice services to the ones in need. Please support this organization and its good cause!


FYI – previous / archived issues of our newsletter can be found here.




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Fan Data Hub Concept with Hybris Marketing

Data Hub

The Canucks have millions of loyal fans across British Columbia, Canada and other parts of the world. Knowing their fans better, providing them a personalized fan experience and ensuring their in-arena experience is exciting and rewarding are all priorities for the Canucks. The Canucks currently engage with their fans across web, social and mobile platforms – specifically via,, Facebook, Twitter and several other affiliated websites.


The ability to track fan behavior across all these different digital touchpoints, as well as collecting information on how many games a Fan attends is key to engaging the Fan better and delivering a more personalized experience that strengthens the connection between the fan and the Canucks brand.



Watch the offline webinar right here on YouTube!



ECENTA – One of the Best CRM Consultants Worldwide!

ECENTA AG is proud to be selected by one of the leading publishing company ‘CIOReview’ which provides information about trending technologies in the market and helps enterprises to solve their business challenges and remain connected in the competitive world.

Ecenta AG

ECENTA is one of the most experienced CRM partners in the world. And, it has implemented SAP CRM —combined with all customer-relevant processes from sales, customer service, and marketing in one system and on one common database. Together, it developed an innovative solution, integrated it into IT environment, and in the long run keep adjusting it to the changing business environment.

Best Consultants

 “It’s a great honor to award ECENTA AG as one of the 20 Most Promising CRM Solution Providers 2016,” said Jeevan George, Managing Editor of CIOReview.


Read the press release here.




This is already the second award that ECENTA won in 2016: Earlier this year, we have been awarded “Best Consultants” by ‘brand eins’ and therefore won the award second year in a row! We even have improved our ranking compared to the previous year and are very proud to be named “Best Consultants” amongst the big players in the market.



Featured Case Study: Netafim Hybris B2B Commerce – Dealer Portal

NETAFIM was founded in 1965 in Tel Aviv, Israel by farmers and Agronomists, on the idea that micro-irrigation is a solution to one of the world's most urgent problems: lack of quality water for food production. Today NETAFIM is the world’s leading sustainable irrigation company, with factories and offices in over 120 countries.


After a successful multi-year IT transformation to deploy a global instance of SAP ECC for back-office Finance, Accounting, Manufacturing and Distribution operations, NETAFIM began phase II of their global IT transformation to modernize their front-office sales and digital commerce operations.   


For digital commerce, key business requirements included enabling Dealers to view technical product data online, catalog searching, order placement with dealer-specific pricing and ATP information, and My Account access for viewing quote, order and invoice history. Key technical requirements included an omni-channel user experience from any device, real-time integration to SAP ECC, and storefront analytics for tracking user behavior and buying patterns.


NETAFIM selected SAP Hybris Commerce for their digital commerce platform based on robust functionality, quick time-to-value, and global scalability.  Azure was selected for infrastructure hosting. A multi-year deployment roadmap was defined with a global template framework, and France was selected as the first country rollout.


With a 24 week project duration, NETAFIM France is now live with SAP Hybris Commerce with over 500 dealers and 4200 product SKU’s. Dealers now have omni-channel access to an easy-to-search product catalog, real-time dealer-specific pricing and ATP information, and online tracking of quotes, orders and invoices. Order entry errors have been reduced, and overall user satisfaction and loyalty have increased.


Reach out to ECENTA’s Amit Venugopal for further information.



Customer Engagement & Commerce 2017 – 7 ECENTA Sessions Confirmed!


As every year, ECENTA will be speaking at the SAPInsider industry event for all CRM related topics. This year, we have 7 sessions confirmed to bring the latest trends share experience from implementing SAP CEC software in the market. Refer to this link to get an detailed overview of the event and our speakers.


Our sessions are also listed here:


·         CRM middleware — Get the inside scoop on common scenarios, enhancements, and lessons learned, Allen Roholt

·        Customer data at your fingertips — Integrating your mail system with SAP CRM and SAP Hybris Cloud for Customer, Christian Matz

·        Reporting in SAP Hybris Cloud for Customer: Which options are right for you?, Dr. Alexandra Wetz

·        The best of both worlds — Integrate your social media push with SAP Contact Center and SAP Hybris Cloud for Social Engagement, Vincent Hoang

·        Strategies to provide omnichannel customer service throughout the entire customer journey, Carmen Melcher

·        Drive efficiency and growth with your sales pipeline process — from lead to order, Christian Matz

·        From casual buyer to customer for life: SAP CRM loyalty management strategies and best practices, Christian Matz





The project updates are consolidated and grouped by SAP product family, giving you just the right amount of information at a glance! Should you require additional information about a specific topic or area, or simply provide feedback, kindly reach out to Sebastian Jungels for more details.


SAP Hybris Cloud for Customer Projects

ECENTA is currently executing multiple SAP Hybris Cloud for Customer initiatives: there’s a wide range of active projects which are about to go live in the near future, projects that are about to be deployed in multi-national environments as well as support projects where customers trust our knowledge and experience and use ECENTA as a reliable support partner!






Greater Chicago Area




SAP Hybris Cloud for Service


Providing state-of-the-art automated healthcare solutions, the Chicago-area based company is recognized as a leading provider of comprehensive, technologically advanced automation that enables health care facilities to acquire, manage, dispense, and deliver medications and supplies more effectively. ECENTA has implemented SAP Hybris Cloud for Service with field service capabilities making it one of the first C4C projects ever that leverages Service and Work Tickets, tightly integrated into ERP for labor and parts tracking supporting the billing cycle. After a stabilization phase, this customer would like to use the Sales functionality provided in C4C in order to have a true 360 degree view of their accounts!