Client Stories | SEMICONDUCTOR



  • Improved visibility into business processes
  • Enhanced reporting capabilities
  • Foundations for growth
  • Greater productivity
  • Roll-out to other Business Units


The customer is one of the world‘s largest semiconductor chip manufacturers based on revenue. The company is an inventor and leader of the processors found in most personal computers. The company also makes motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors, and other devices related to communications and computing. The company combines advanced chip design capability with a leading-edge manufacturing capability.

The Sales Force Automation (SFA) Business Unit at the customer had limited insights into the efficiency and effectiveness of their business processes. They wish to gain deeper insights into how their various business processes are performing. By uncovering this latent information, they hope to reduce bottlenecks and optimize inefficiencies. In addition, they wanted a flexible solution that could meet their current reporting needs as well as future unanticipated requirements.

From extensive discussion with business users, ECENTA proposed and implemented Process Analytics - a proprietary offering from ECENTA that provides an end-to-end configurable BW solution for CRM. It features an extensively configurable, scalable, and high-performing analytics calculation engine. On the CRM side, it allows change history to be captured and extracted, with the ease of only using configuration. Together, it is able to cover all of business reporting needs; scaling from low volume and simple calculations to high volume and complex business rules.

The actual development effort took four weeks, providing a total of six reports with over 20 key figures. This clearly demonstrates the flexibility of the solution and the ability for it to enable exponential increase in productivity. The solution has been very well received by both business and technical users.